Wozaik

Wozaik, founded in 2008 by Stéphane Maréchal and David Beaurepaire, established itself as a specialized entity in the digital advertising sector before its acquisition by Solocal Group in May 2013. The company focused on simplifying online customer acquisition for its clients.

The core of Wozaik's operation was its automated lead acquisition platform. This system utilized proprietary algorithms designed to streamline the setup and management of lead generation campaigns. The platform operated primarily through strategic ad purchasing on major search engines, translating advertising spend into qualified customer leads. This addressed a key need for businesses seeking to optimize their digital marketing efforts and achieve a better return on investment without navigating the complexities of online ad networks themselves.

The business model centered on providing this technology as a service to a range of clients, from small businesses to larger enterprises, looking to enhance their online visibility and sales pipeline. By automating the campaign management process, Wozaik enabled clients to more efficiently reach their target audiences and convert interest into actionable leads. The acquisition by Solocal (formerly Pages-Jaunes), a major player in local advertising and digital services, represented a strategic integration of Wozaik's automated ad-buying technology into a broader suite of digital marketing solutions.

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