Wowflow

Wowflow, a Vienna-based software company founded in 2018, provides a specialized platform for the facility management (FM) sector, targeting an industry that employs a significant portion of Europe's workforce. The company was established by Drazen Ivanis and Misha Mykhailo Voronko. The inspiration for Wowflow stemmed directly from CEO Drazen Ivanis's firsthand experience as a facility manager for two of Austria's largest shopping centers. Frustrated by the complexity of traditional Computer-Aided Facility Management (CAFM) systems and the inefficiency of using tools like email for coordination, he identified a clear market need for a more intuitive, user-centric solution. Misha Voronko, who was conducting market research for a university project, connected with Ivanis and later joined as a co-founder, bringing operational and financial expertise to complement Ivanis's industry focus.

Wowflow operates on a Software-as-a-Service (SaaS) business model, providing a subscription-based platform designed to simplify and automate the core operational tasks of facility management teams. The company specifically addresses the shortcomings of large-scale, plan-based CAFM systems, which are often costly and require lengthy implementation periods. Instead, Wowflow offers an action-based tool that focuses on high-impact functions like task coordination, documentation, and communication, enabling rapid implementation within weeks. The platform serves a range of clients, from commercial property managers and cleaning companies to large organizations with multiple facilities, including notable customers like Sony, Heineken, and the United Nations.

The product is engineered for ease of use, aiming for high adoption rates among field workers and external contractors without extensive training. Key features include work order and maintenance management, asset and key tracking, automated PDF reporting, and tools for inspections and checklists. A central selling point is its ability to streamline communication; tasks can be delegated to external service providers via email without requiring them to use the app, while internal teams benefit from a full-featured mobile application. The platform integrates QR codes for easy issue reporting and asset identification, supports over 10 languages with automatic translation to overcome communication barriers, and functions offline. By centralizing workflows, Wowflow reports that clients can reduce administrative and coordination efforts by up to 50%. Since its inception, the company has secured $1.38 million in funding over two seed rounds, with the latest in August 2022, to fuel market expansion, particularly in the DACH region, and enhance integrations with established ERP and CAFM systems.

Keywords: facility management software, maintenance management, property maintenance, CAFM alternative, work order management, CMMS, asset management, SaaS, PropTech, building maintenance, task coordination, field service management, cleaning company software, digital documentation, real estate technology, maintenance scheduling, vendor management, inspection software, mobile facility management, Vienna startup