Wove Made
The only engagement ring company that builds you a custom replica ring for at home try-on.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
* | $3.9m | Seed | |
| Total Funding | 000k | ||
Wove Made, established in 2021, operates as a direct-to-consumer online jeweler specializing in custom engagement rings and fine jewelry. The company was founded by Andrew Wolgemuth and Brian Elliott, two West Point classmates and former Army Rangers. Their journey began while deployed in Afghanistan, where they developed a system to help fellow service members design and purchase engagement rings remotely. This involved creating and shipping custom replica rings overseas for a try-on period before the final product was made, a concept that addressed the challenge of buying such a significant item with confidence from a distance.
The business model is centered on a collaborative, digital-first approach that directly connects couples with in-house jewelry designers. Clients participate in a design process via video calls, where they co-create their ring with a designer who provides sketches. A key differentiator for Wove is its at-home try-on service; the company produces a realistic replica of the custom design using lower-cost materials like gold plating and cubic zirconia for the client to wear and approve before committing to the purchase. Once the design is finalized, the actual ring is handcrafted by goldsmiths at their workshop in Lancaster, Pennsylvania, using ethically sourced diamonds (both natural and lab-grown are available) and 100% recycled metals. The final product is typically delivered within two to three weeks, a significantly faster turnaround than the industry standard.
This process targets modern couples, a demographic in which a majority now shop for engagement rings together. By eliminating physical storefronts and interacting directly with consumers, Wove provides a personalized experience that circumvents the traditional, often intimidating, jewelry store environment. Revenue is generated through the direct sale of these custom and pre-designed jewelry pieces. The company has secured $3.85 million in seed funding to support its growth.
Keywords: custom engagement rings, online jeweler, direct-to-consumer, at-home try-on, veteran-owned, jewelry design, recycled metals, ethically sourced diamonds, handcrafted jewelry, digital retail