Worldz
Tool for e-commerces and websites which allows them to increase impact and conversions on social networks through their customers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €650k | Seed | |
| Total Funding | 000k | ||
| EUR | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 60 % | 24 % | (3 %) | 72 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 26 % | 17 % | 29 % | 14 % | 23 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Founded in Milan, Italy, in November 2015 by Joshua Priore, Worldz operates as a MarTech and FinTech solution tailored for the e-commerce sector. The company's creation stems from Priore's entrepreneurial pivot after his career as a pilot officer in the Accademia Aeronautica was cut short. This shift led him to identify a market opportunity: to empower everyday social media users to monetize their online influence, a benefit previously reserved for established influencers. The firm is backed by investors including Creative Thinking Ventures, Invitalia, and Intesa Sanpaolo.
Worldz provides a software-as-a-service (SaaS) platform that integrates directly into e-commerce websites, with plugins available for major platforms like Woocommerce, Prestashop, and Magento. The core of the business model is to convert a merchant's website traffic into sales and organic social media promotion. The platform uses proprietary algorithms to analyze a shopper's influence on social networks like Facebook and Instagram and calculates an economic value for their social reach. Based on this value, the shopper is offered a personalized, immediate discount on their purchase in exchange for sharing a post about the product or brand. This mechanism aims to increase customer loyalty and leverage word-of-mouth marketing to boost the e-commerce store's conversion rates and brand awareness.
The service functions as an intelligent layer on a merchant's site, serving B2C e-commerce businesses. Its key features include a "Behavioral Overlay" that presents personalized messages to keep users engaged, tools for abandoned cart recovery via email and social media notifications, and a dashboard for real-time analytics on metrics like conversion rates, shares, and new leads. For the end consumer, Worldz offers a more engaging shopping experience by allowing them to see which of their friends have purchased from the store and what products are popular within their social circles. The company generates revenue by charging its e-commerce clients for the use of its software, positioning itself as a tool that provides a tangible return on investment by turning customers into brand micro-influencers.
Keywords: social commerce, MarTech, FinTech, e-commerce tool, conversion rate optimization, word-of-mouth marketing, user-generated content, customer loyalty, influencer marketing, SaaS