WorkSimple
closedWorkSimple develops social performance platforms that enable goal sharing, collaboration, obtaining feedback, and endorsing work.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
$250k | Series A | ||
| Total Funding | 000k | ||
WorkSimple, founded in 2007 by Morgan Sage Norman, Robin Bordoli, and Ben Moore, operated as a professional social platform aimed at transforming performance management. The company, which is now inactive, was based in San Francisco and developed a platform for individuals and teams to share goals, collaborate, and receive feedback. The founders identified a common dissatisfaction with traditional annual performance reviews among both employees and managers and aimed to create a more continuous and engaging process.
The business provided a social performance management platform designed to move away from top-down evaluations. Instead, it allowed employees to showcase their work and achievements in real-time, creating a narrative of their performance. The platform facilitated social goal-sharing, which helped employees in different teams, including remote workers, to connect and understand how their work impacted others. WorkSimple's target market consisted of small and mid-sized businesses seeking a more modern approach to talent management. Revenue was generated through a subscription-based model with tiered pricing plans, including a free option for up to five users and paid plans for larger teams.
WorkSimple's core product was a software-as-a-service (SaaS) platform that integrated employee appraisals, goal management, and informal learning on a social interface. A key feature was the "WorkStory," which served as a live, graphical resume of an employee's accomplishments, social recognition, and contributions. This allowed employees and managers to have a complete historical record of contributions and interactions. The platform also included features like activity feeds, notifications for goal progress, and the ability to draft goals and seek feedback before finalizing them. It was designed to foster a culture of recognition and support, ultimately aiming to improve employee productivity and retention. The company secured $770,000 in a seed funding round in October 2010, with investors including Baseline Ventures and CampVentures.
Keywords: social performance management, goal sharing, employee feedback, talent management software, employee engagement platform, continuous feedback, work collaboration, employee recognition, performance appraisals, goal setting, WorkStory, Morgan Sage Norman, Robin Bordoli, Ben Moore, SaaS, SMB software, HR technology, deadpooled, startup