Workframe

Workframe operates as a workflow automation and collaboration platform specifically engineered for the complexities of the commercial real estate (CRE) industry. The company was established in 2016 by a team of experienced entrepreneurs: Robert Moore (CEO), Kevin Ryan (Chairman), Andy Parsons (CTO), and Matthew Smith (CPO). The founders, veterans of the New York City tech scene, were inspired by their own frustrations with the process of building out and managing office spaces for their previous ventures.

The firm's core offering is a web-based, AI-first software-as-a-service (SaaS) platform that provides a centralized system for managing the entire lifecycle of CRE projects. It caters to a diverse client base that includes large corporate tenants, landlords, brokers, and various service providers like architects and project managers. The platform is designed to enhance visibility, streamline communication, and manage a high volume of concurrent projects, even for geographically dispersed teams. Key features include tools for portfolio management, market research, transaction collaboration, AI-powered lease abstraction, and workplace analytics. For instance, the "Smart Drawing" technology allows teams to have conversations and manage tasks directly on a property's layout. This integrated approach helps accelerate project timelines, from site selection to move-in, by centralizing document management, approvals, and task tracking.

The business model is centered on providing this comprehensive software solution to organizations with large real estate portfolios, enabling them to optimize workflows and leverage data for better decision-making. In May 2018, Workframe secured a significant $9.5 million in a Series B funding round led by the commercial real estate services giant Newmark Knight Frank, with participation from other investors including Venrock. This partnership evolved into a strategic acquisition in October 2019, when Newmark Group, Inc. officially acquired Workframe. The acquisition was a strategic move for Newmark to bolster its client-facing technology platforms and integrate the workflow solution across its service lines, including leasing, capital markets, and property management.

Keywords: commercial real estate technology, CRE workflow automation, proptech, project management software, portfolio management, real estate analytics, lease abstraction, transaction management, Newmark, tenant representation tools, landlord services, real estate collaboration platform, Robert Moore, Kevin Ryan, facility management software, workplace analytics, space optimization, CRE data visualization, document management, project lifecycle management