Workbean

Workbean is an employer branding agency that was established in the Philippines in 2019 by co-founders Kass Monzon and Neil Rojas. The founders' shared experience of feeling unfulfilled in previous roles led them to create a platform aimed at helping professionals find a sense of belonging in their workplaces. Initially launched as an HR tech startup, Workbean has since evolved its business model to focus specifically on employer branding services.

The company's primary service is assisting organizations in developing and communicating their employee value proposition (EVP). This involves a data-centric approach to analyze a company's internal culture and articulate it in a way that attracts suitable candidates and deters those who would not be a good fit. Workbean provides a suite of services that includes EVP development, creating branding and visual identities, offering employer brand insights through data analysis, and managing employer brand activation campaigns. For ongoing support, the company offers 'Workbean Campaign Labs' to ensure brand communication remains consistent. Their client base includes prominent companies such as Coca-Cola, Nasdaq, JTI, and Aboitiz Power.

A key feature of Workbean's initial platform was the "Culture Page," a dedicated space for companies to showcase their work environment and the realities of their company culture, which also functioned as a job portal. The company has also developed tools like the 'Worksona Quiz' and the 'Employer Brand Survey' to help client companies gain deeper insights into their team dynamics and archetypes. Workbean has received several accolades, including being named the Grand Winner of Best Startup in the Philippines in 2020 and winning the IdeaSpace Accelerator program in the same year. The firm secured $20,800 in a seed funding round on February 3, 2021, with IdeaSpace being the investor.

Workbean organizes the annual Employer Brand Awards to recognize companies with strong workplace cultures, exceptional employee wellness programs, and healthy employer brand scores. This event highlights their commitment to improving employer branding maturity in the Philippines.

Keywords: employer branding, company culture, employee value proposition, talent acquisition, recruitment marketing, HR technology, workplace culture, employee engagement, Philippines, Kass Monzon, employer brand strategy, EVP development, talent attraction, corporate storytelling, workplace awards, organizational culture, people analytics, employee experience, employer reputation, talent management, employer insights