Wopu Wulian
Intelligent product circulation management and anti-counterfeiting solutions.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
CNY50.0m | Series D | ||
| Total Funding | 000k | ||
Founded in 2014, Wopu Wulian is a Chinese provider of intelligent solutions for managing the flow of commercial goods. The company integrates technologies like patented dynamic commercial flow codes, a SAAS platform, blockchain, and big data AI to create a comprehensive system for brands. This system addresses anti-counterfeiting, product traceability, digital marketing, and overall supply chain intelligence. Their core mission is to accelerate the turnover of commercial goods by ensuring the security and reliability of the entire product journey, from the factory to the consumer.
Wopu Wulian's platform assigns a unique digital identity to each product, enabling real-time, multi-dimensional data collection through scans. This data empowers client companies to conduct low-cost, precise marketing campaigns, build private traffic, and monitor all sales channels. The technology helps in preventing the distribution of fake or shoddy products, thus protecting brand reputation and enhancing consumer trust. The firm serves a diverse range of industries, including home building materials, electronics, auto parts, art, mother and baby products, alcohol, and agricultural products. The company has established close cooperation with over 300 brand enterprises, with operations extending to the United States, Japan, Thailand, and Italy.
The development team is composed of experts from various fields such as intelligent hardware, blockchain, big data, mobile internet security, and image recognition. Wopu Wulian has applied for over 200 domestic and foreign technology patents. Liu Zhengwei is listed as the legal representative and a director of the company.
Keywords: anti-counterfeiting, supply chain management, product traceability, brand protection, one thing one code, intelligent marketing, SAAS, blockchain, Internet of Things, big data AI, digital identity, channel management, counterfeit detection, supply chain visibility, consumer engagement, data collection, smart packaging, commercial flow, digital transformation, brand reputation