WootCloud

WootCloud

Real-time behavior monitoring for any device over any spectrum for faster threat detection.

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WootCloud established itself as a specialized firm in the enterprise Internet of Things (IoT) device security market. Founded in 2016 by Srinivas Akella, with Amit Srivastav later joining as CEO, the company developed a platform to address the growing security risks posed by a massive influx of both managed and unmanaged devices within corporate networks. Akella, who also served as Chief of Products & Technology, brought a deep engineering background to the venture, with previous roles at companies like Elastica and Qualys and service as an Engineering Officer in the Indian Air Force. Srivastav provided extensive executive leadership experience from his time at Infinite Computer Solutions, HCL Technologies, and Microsoft, which proved instrumental in scaling the company.

The company's core offering was its agentless HyperContext® Security Platform, which operated by scanning both radio and network spectrums to discover, classify, and continuously monitor all connected devices. This platform collected vast amounts of telemetry data, analyzing over 300 device parameters using proprietary AI and machine learning models to assign a unique risk score to each device. This enabled clients, including those in healthcare, manufacturing, and education, to gain complete visibility of their device ecosystem, identify security gaps, and automate threat responses. Key functionalities included device discovery, dynamic risk assessment, automated network segmentation, and access control enforcement through integration with existing security infrastructure like firewalls and NACs.

WootCloud's business model was centered on providing its cloud-based platform to enterprises, helping them apply Zero Trust principles to their IoT infrastructure. The company was venture-backed, having raised at least $4.4 million in seed funding from investors such as Clear Ventures, Nexus Venture Partners, and First Rays Venture Partners. The company's trajectory culminated in a strategic acquisition by Netskope, a prominent player in Security Service Edge (SSE) and Zero Trust, on June 1, 2022. Following the acquisition, Srivastav became an executive advisor to Netskope's CEO, and Akella's engineering team was integrated into Netskope to extend its security capabilities to the enterprise IoT landscape.

Keywords: IoT security, device discovery, network visibility, zero trust network access, cybersecurity, risk assessment, threat detection, unmanaged devices, network segmentation, access control, HyperContext, agentless security, asset inventory, device classification, threat remediation, radio frequency scanning, AI in cybersecurity, cloud-based security, Srinivas Akella, Amit Srivastav

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