WooFunnels

FunnelKit, formerly known as WooFunnels, provides a sales funnel builder and marketing automation plugin designed for WordPress and WooCommerce. The company was founded by Daman Jeet Singh, who serves as CEO and leads the product strategy. The founders' journey began with an agency creating custom WordPress and WooCommerce projects, which evolved into building their own line of products starting in 2017. In April 2022, WooFunnels received an investment from the WPBeginner Growth Fund, and Syed Balkhi joined its board. The company rebranded from WooFunnels to FunnelKit after Automattic, the owner of WooCommerce, enforced its trademark on the term "Woo".

FunnelKit operates on a subscription-based business model with several annual pricing tiers, including a limited free version. Its target clients are e-commerce website owners, course creators, and entrepreneurs using WordPress who want to increase sales and average order value (AOV). The core product is a plugin that combines a Funnel Builder and FunnelKit Automations. Features include customizable templates for sales pages, opt-in forms, and optimized checkouts. It allows for the creation of order bumps, one-click upsells and downsells, and A/B split testing to optimize the entire sales process. The platform's automation engine, formerly called Autonami, provides CRM functionalities, abandoned cart recovery sequences, and segmented email and SMS marketing campaigns. Users can view detailed analytics to track revenue, conversions, and customer behavior.

Keywords: sales funnel builder, WooCommerce plugin, WordPress marketing, checkout optimization, one-click upsells, marketing automation, cart abandonment recovery, lead generation, e-commerce AOV, Daman Jeet Singh, Autonami, customer journey optimization, email marketing, CRM for WordPress, conversion rate optimization, order bumps, dynamic offers, A/B testing, digital marketing tools, e-commerce solutions