WOOF&BREW

WOOF&BREW is a UK-based company operating in the pet supplies market, specifically focusing on the creation of specialized drinks for dogs and cats. Founded in 2012 by Steve Bennett and Lisa Morton, the company is headquartered in St Ives, Cambridgeshire. The founders combined their backgrounds to establish the business; Bennett had previously founded 'Dogfriendly,' and Morton worked as a brand designer and consultant. Their shared interest in dogs led them to create what they describe as the world's first herbal teabag range for dogs, effectively carving out a new niche in the pet sector.

The company's business model is centered on the production and sale of a variety of pet beverages through multiple channels. Its products are available in pet specialty retailers, supermarkets, online marketplaces, and increasingly in hospitality venues like hotels, cafes, and restaurants. WOOF&BREW also offers a subscription service, allowing customers to receive regular deliveries at a discounted price. The business generates revenue of under $1 million and is backed by venture capital, having raised a total of $4.43M through several funding rounds, including equity crowdfunding and angel investments. In 2023, the company brought on Peter Pritchard, the former CEO of Pets at Home, as an investor and director to help drive growth and develop a new 'Hydration for Dogs' category.

WOOF&BREW’s product portfolio began with herbal teas for dogs, available in both teabag and ready-made tonic formats. These products are formulated with specific blends of herbs to address various needs, such as anxiety, digestion, and coat health, and are veterinary-approved as safe. The company has since expanded its offerings to include more novelty and treat-oriented drinks. Notable products include 'Bottom Sniffer,' a non-alcoholic 'beer' for dogs; 'Pawsecco,' a still 'wine' for cats and dogs; and 'Cham:paws,' a celebratory bubbly drink for pets. This expansion into treat drinks has garnered awards, with the 'Pawsecco Freeze Pops' winning 'Best Treat 2018' at the pet industry trade show PATS. The company has gained significant media exposure, including an appearance on the BBC's 'The Apprentice'.

Keywords: pet drinks, dog beverages, cat beverages, herbal pet supplements, dog beer, pet wine, Bottom Sniffer, Pawsecco, dog tea, pet hydration, animal wellness, pet treats, natural pet products, veterinary approved, Lisa Morton, Steve Bennett, UK pet market, pet subscription box, non-alcoholic pet drinks, botanical pet products