Wonder

Wonder Group, founded in 2018 by Marc Lore, operates a fast-casual dining and food delivery business. Lore, a serial entrepreneur known for co-founding Jet.com which was acquired by Walmart, and serving as CEO of Walmart U.S. eCommerce, has leveraged his extensive experience in logistics and e-commerce to build this venture. The company initially launched with a food truck model, preparing meals curbside, but has since pivoted its strategy.

In early 2024, Wonder acquired the meal-kit company Blue Apron, integrating its operations and brand into the Wonder ecosystem. This acquisition was a key part of Wonder's strategic shift towards opening physical fast-casual restaurant locations. The business model now focuses on a 'fast fine' dining experience, offering a variety of cuisines from renowned chefs like Bobby Flay, Shota Nakajima, and Michael Symon through its physical storefronts and a delivery service. These locations feature a collection of different restaurant concepts under one roof, allowing customers to order from multiple menus in a single transaction.

Wonder's primary service is providing high-quality, chef-driven meals for dinner, available for delivery, pickup, or dine-in. The company targets customers seeking premium, convenient dining experiences at home or on the go. Its revenue is generated directly from food sales through its delivery app and physical locations. By combining a diverse menu of restaurant brands, a sophisticated delivery operation, and the established customer base of Blue Apron, Wonder aims to capture a significant share of the at-home and fast-casual dining markets.

Keywords: food delivery, fast casual, meal kits, ghost kitchen, culinary brands, restaurant group, online ordering, chef-driven meals, food technology, direct-to-consumer