Wogi

Wogi operates as a B2B provider of Rewards-as-a-Service (RaaS), enabling businesses to manage and execute incentive-driven campaigns. The company was founded in Singapore in 2015 by Viktor Atanasov, who serves as CEO, and Pavlina Atanasov. Viktor Atanasov has a background in marketing and entrepreneurship, having previously co-founded Allterco Robotics in 2008.

The company's core business revolves around a digital rewards platform that allows corporate clients to engage customers, motivate employees, and incentivize channel partners in real-time. Wogi's business model is centered on providing a comprehensive ecosystem for digital gifts, linking brands, enterprises, and end consumers. This eliminates the need for clients to handle the procurement, inventory, and delivery of physical rewards. Its clientele includes businesses of various sizes, from enterprises to smaller firms, in sectors like telecommunications, banking, and insurance. Revenue is generated through these corporate partnerships, with Blackhawk Network (BHN), a global branded payments provider, holding a minority stake in the company since February 2022.

Wogi's service offerings are delivered through a suite of products, including the 'CONNECT' API for digital rewards, the 'DASH' online dashboard for campaign management, and 'RWRDS' for points-based loyalty programs. The platform provides access to a catalog of over 8,000 reward options from more than 1,600 brand partners. Clients can use a self-service dashboard to create, execute, and track campaigns, with options for customization to match their own branding. The system is designed for scalability and cross-border functionality, supporting over 16 settlement currencies and operating in more than 40 markets. A key milestone for the company was the acquisition of UNIQGIFT in June 2025, further expanding its service offerings.

Keywords: Rewards-as-a-Service, RaaS, employee engagement, customer loyalty, channel incentives, digital rewards, B2B rewards platform, incentive payments, gift card API, corporate gifting, loyalty programs, incentive marketing, Viktor Atanasov, Pavlina Atanasov, Blackhawk Network, Singapore, Asia Pacific, rewards management, incentive automation, digital vouchers