Wodema

Wodema Industries Ltd. operates as a manufacturer specializing in the pet food sector, with a specific focus on soft chew pet treats. The company was established in 1996 by its founders, Colleen and Wolf Thoma. Headquartered in Kelowna, British Columbia, Wodema has carved out a niche in the Canadian and a growing portion of the United States pet treat market.

The company's business model is centered on the production and sale of pet treats, both through its house brand and by manufacturing for other labels. The primary brand, 'Kettle Craft', is recognized for its kettle-cooked soft treats for both dogs and cats. A key aspect of their production process involves making the treats in small batches using traditional European cooking techniques. This method includes simmering locally-sourced natural ingredients for several hours before curing, which creates a distinct taste and texture.

In addition to its flagship Kettle Craft brand, Wodema also produces other product lines, including 'Jay's Soft & Chewy Big Bits', 'Tid Bits', and the 'My Mighty Wolf' and 'My Mighty Lion' series. The company's products are distributed through pet specialty retailers across Canada and the United States, as well as online platforms like Chewy.com. In February 2022, a significant milestone occurred when Dane Creek Capital Corp., through its subsidiary United Raw Pet Foods Inc., acquired a 93% majority stake in Wodema Industries. Following the acquisition, operations have remained in Kelowna, continuing production of Kettle Craft and other brands.

Keywords: pet treats, pet food manufacturing, soft chew treats, Kettle Craft, dog treats, cat treats, Canadian pet food, small-batch production, natural ingredients, pet specialty retail, animal nutrition, pet snacks, Dane Creek Capital, United Raw Pet Foods, Colleen Thoma, Wolf Thoma, Kelowna business, Jay's Soft & Chewy, pet industry