WizWe

WizWe is a Japanese company that developed the "Smart Habit" platform, which supports habit formation in areas like learning and healthcare through a combination of mentor support and automated programs. The company was founded on May 1, 2018, by Kohei Moritani, who serves as the CEO. Moritani holds a master's degree in sociology from Ohio University and previously worked at Aeon Co., Ltd. and WEIC Inc., where he was involved in e-learning and sales technology before executing a management buyout to establish WizWe.

The company's primary product, Smart Habit, is a platform designed to help users complete training programs and establish lasting habits. It provides users with an application to monitor their progress and communicate with "habit supporters." This service originally stemmed from an effort to increase completion rates for language e-learning and has since expanded. The platform operates on a B2B model, providing its services to corporations for employee training in languages, healthcare, and well-being. Another key business line is "Smart Habit for LTV," which helps subscription-based businesses reduce customer churn by fostering service usage habits. The company also internally operates the WizWe Habit Formation Laboratory, a research institute that analyzes user data to improve the platform based on behavioral science.

WizWe has secured funding from investors including Nippon Venture Capital, Pegasus Tech Ventures, and the corporate venture capital arm of Ono Pharmaceutical. The company has received several awards, including the Grand Prize and Audience Award at the Healthtech/SUM 2022 pitch contest and an Excellence Award at the Japan Healthcare Business Contest in 2023.

Keywords: habit formation, corporate training, EdTech, employee wellness, e-learning, healthcare platform, behavior change, subscription LTV, customer success, mentor support, corporate wellness, online learning, language training, digital health, customer churn reduction, B2B SaaS, action logs, behavioral science, employee education, corporate solutions