Withintrinsic

Variance, formerly known as Intrinsic, is a company that has developed a digital safety platform aimed at assisting Trust & Safety teams. The platform provides AI-powered risk intelligence to identify, investigate, and take action against various online threats, including fraud, violations of user-generated content policies, and abuse within marketplaces.

The company's core offering is a unified API that gives access to a range of safety technologies. This allows for the integration of policy management, abuse detection, and reporting on the performance of safety rules. The system is designed to process large volumes of data and translate them into actionable measures to counter real-world threats. This service is targeted towards established online platforms that have existing policies and are looking to enhance their safety and security infrastructure.

Variance operates on a B2B model, selling its platform to mature online platforms that require robust systems to manage and enforce their policies. The company emphasizes providing the necessary infrastructure for a smooth and reliable integration of AI-driven workflows tailored to the specific needs of Trust & Safety operations.

Keywords: AI risk intelligence, fraud detection, content moderation, marketplace abuse, Trust & Safety, unified API, policy management, abuse detection, data management, digital safety