WishList
Create and send personalised gift boxes.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
* | €500k | Seed | |
| Total Funding | 000k | ||
| EUR | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 129 % | 56 % | 21 % | 44 % | 2 % | 81 % | (6 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 2 % | (4 %) | 1 % | 1 % | 1 % | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | (4 %) | - | - | - | - | 2 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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WishList.it operates as a multi-channel gifting platform in Italy, offering a novel approach to both individual and corporate presents through gift boxes and digital vouchers for physical products. The company was founded in 2010 and is headquartered in Milan, Italy. It has established a dual-market presence, catering to consumers through its e-commerce site, wishlist.it, and serving corporate clients via its Wishlist Corporate Solutions division.
The consumer-facing business allows individuals to purchase gift boxes or digital vouchers that recipients can redeem for a physical product of their choice from a curated catalog. This model provides flexibility for the recipient while simplifying the gift-giving process. The company's corporate solutions arm extends this concept to the B2B market, providing digital and physical gifts for various business needs. This includes supplying prizes for loyalty programs, incentives, and rewards for contests. WishList.it also acts as a product supplier for other e-commerce sites, integrating its product catalog of over 3,000 items directly into partner websites through an API web service.
In 2015, the startup joined the portfolio of Digital Magics, a prominent Italian business incubator, to support its strategic, commercial, and technological development. That same year, WishList.it secured a significant capital increase of 500,000 Euro from a pool of investors and Italian business angels, including Atlante Seed (Intesa Sanpaolo), Digital Magics, and other notable figures in the Italian private equity and investment scene. This funding was aimed at enhancing its B2B services and expanding its technological infrastructure. The company's clientele includes notable companies such as Deutsche Bank, Total Erg, and Gruppo Banca Sella.
Keywords: gift box, digital gift voucher, corporate gifting, B2B rewards, loyalty programs, incentive solutions, e-commerce supplier, employee rewards, prize contests, Italian startup, Digital Magics, corporate welfare, product catalog API, digital gifts, physical products, Milan, gift solutions, B2C e-commerce, customer loyalty, reward fulfillment