WISHI

WISHI operates as an online personal styling platform that aims to make high-end fashion advice accessible to a broader audience. The company was co-founded by celebrity stylist Karla Welch, known for her work with high-profile clients like Justin Bieber and Olivia Wilde, and fashion industry veteran Clea O'Hana. The service was launched in 2019 to address the decision fatigue and confusion many consumers experience with online shopping. Welch's extensive experience in styling, coupled with O'Hana's background in finance at HSBC and leading service-based firms, provided the foundation for WISHI.

The platform's business model is centered on a direct-to-consumer, fee-for-service structure. It is not a subscription service; instead, clients book individual sessions. Revenue is generated through tiered styling packages, such as the "Wishi Mini" and "Wishi Major," which offer different levels of interaction and deliverables, including one-on-one chats with stylists, personalized mood boards, and a set number of shoppable outfit boards with revision options. The service caters to a global clientele, as the virtual nature of the platform allows them to style anyone, anywhere. WISHI targets individuals who may love fashion but lack the time to shop, or those who find shopping challenging and need guidance for special events or wardrobe updates.

The service begins with a style quiz to understand the user's preferences, favorite brands, and style aspirations. Based on these inputs, the user is matched with a suitable stylist from a vetted roster that includes professionals with backgrounds from Vogue editors to celebrity stylists. The core of the service involves the stylist creating inspirational mood boards and then delivering shoppable "Style Boards" that can feature new items, pieces from the user's own closet, or a mix of both. This approach allows users to receive personalized recommendations that fit their budget, size, and specific needs, from finding a wedding guest outfit to a complete wardrobe overhaul. The platform's key differentiator is its use of real human stylists, augmented by technology, rather than relying solely on AI, to provide a personalized and relationship-driven experience. This human touch is combined with partnerships with major retailers like Saks Fifth Avenue and Farfetch, expanding the range of available products.

Keywords: online personal styling, celebrity stylist, virtual styling service, fashion tech, Karla Welch, Clea O'Hana, shoppable style boards, wardrobe consulting, fashion advice, personal shopping app, digital wardrobe, e-commerce personalization, style guidance, outfit recommendations, luxury styling, accessible fashion, event styling, closet organization, B2C fashion, style quiz