WISHCLOUDS
Social shopping platform that uses purchase intent data to create significant value for retailers, brands, and advertisers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
$4.0m | Angel | ||
| Total Funding | 000k | ||
| USD | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | - | 17 % |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Wishclouds operates as a social shopping platform and sale alert system, positioning itself at the intersection of e-commerce and social media. Founded in 2011 by Greg Miller, the Boca Raton-based company aimed to capture purchase intent data to create value for consumers, retailers, and advertisers. Miller, who also served as CEO, led the company through its initial development, which included an 18-month stealth period before its public beta launch in early 2013. The company was financed by nearly $2 million in angel investment during its early stages and later secured a total of $4 million in funding.
The core of the Wishclouds service allowed users to save products they desired from various online retailers into a centralized wish list. A key feature was the platform's ability to automatically track these saved items and notify users via mobile, email, or internet alerts when a product's price dropped. At its launch, the platform was tracking over 30 million products from more than 75 major retailers, including Nordstrom, Best Buy, and Macy's. This functionality combined the benefits of a personal shopper with a wish list, designed to help consumers make more informed and cost-effective purchasing decisions.
The business model was designed to serve multiple stakeholders. For consumers, it offered a tool for discovery and savings. For retailers and brands, it provided access to a community of users expressing direct purchase intent. The platform also incorporated a social dimension, allowing users to see trending products and follow the wish lists of celebrity tastemakers to drive discovery and engagement. Wishclouds intended to monetize this ecosystem, leveraging the data on what consumers wanted to buy to create opportunities for targeted advertising and promotions, thereby serving the interests of advertisers.
Keywords: social shopping, sale alert, price tracking, e-commerce platform, wish list app, consumer data, purchase intent, online retail, shopping discovery, Greg Miller, mobile shopping, celebrity influencers, product discovery, retail technology, ad-tech, consumer engagement, price alerts, digital wish list