Wish Days
Italian holding company operating in various fields such as gift experiences, incentives, tourism, services, and more.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
€20.0m Valuation: €20.0m 1.0x EV/Revenue 1.9x EV/EBITDA | Acquisition | ||
| Total Funding | 000k | ||
| EUR | 2015 | 2016 | 2018 | 2019 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 9 % | - | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 5 % | 52 % | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | 36 % | (19124 %) | - |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Founded in 2006 by Andrea Dusi and Cristina Pozzi, Wish Days emerged as a player in the Italian gift experience market. The company's growth was fueled by a multi-brand strategy, targeting different segments of the market.
Wish Days operated a diverse portfolio of brands. Elation was its pioneering brand, introducing the concept of gift experience vouchers to the Italian market. Emozione3, another key brand, focused on physical gift boxes, achieving a significant retail presence in over 6000 stores across Italy. The company also developed What a Gift, which combined experiential gifts with tangible products. In the digital space, Wish Days launched LifeStyle, a gift card platform allowing users to convert the card's value into various other gift cards for both online and brick-and-mortar retailers. This product also catered to the corporate incentives market. The company's ecosystem also included Trill Tip, a review portal, and Giftcard.it, a distributor of third-party gift cards.
By 2013, Wish Days had reached a turnover of approximately €40 million and employed around 100 people across its offices in Verona and Milan. The company's trajectory culminated in its acquisition by the Irish group Smartbox in April 2016, marking a significant event in the European gift experience industry.
Keywords: gift boxes, experience gifts, gift cards, Italy, B2C, B2B, e-commerce, retail, incentives, acquisition