Wiseair

Wiseair operates in the cleantech sector, providing data-driven solutions for air quality monitoring and sustainable mobility. The company was founded in February 2019 by four Politecnico di Milano engineering students: Paolo Barbato, Fulvio Bambusi, Carlo Alberto Gaetaniello, and Andrea Bassi. The founders, who met during their studies in the Alta Scuola Politecnica excellence program, shared a vision to address urban air pollution, grounded in the principle that "a problem that cannot be measured cannot be solved."

Initially, Wiseair focused on a citizen-science approach, developing "Arianna," a smart vase equipped with an IoT sensor for real-time air quality monitoring from balconies. A successful crowdfunding campaign in Milan raised €40,000, enabling the distribution of these sensors and creating a dense citizen-science network to support the city's administration. By 2020, the business model evolved to primarily serve public administrations and municipalities. This pivot led to the development of "ido," a dashboard platform that provides local governments with detailed air quality data and analysis. The service is targeted at small and medium-sized Italian municipalities. More recently, the company has expanded its offerings to include workplace mobility solutions, partnering with KINTO to help businesses account for emissions.

The company's core product is a comprehensive air quality monitoring system that combines hardware and software. The solar-powered sensors measure particulate matter and transmit data to Wiseair's servers. This information is then made accessible to citizens through a free mobile app, which includes educational content and advice on limiting pollution exposure. For its municipal and corporate clients, Wiseair provides a web-based dashboard for data analysis, visualization, and reporting, enabling informed decision-making and policy implementation. The company generates revenue by providing these monitoring services to municipalities and companies. By late 2021, Wiseair had closed a €1 million investment round led by Novum Capital Partners and had been through the Techstars accelerator program.

Keywords: air quality monitoring, cleantech, smart cities, IoT sensors, environmental data, pollution monitoring, citizen science, public administration solutions, sustainable mobility, data analysis, Milan startup, Politecnico di Milano, particulate matter sensors, environmental technology, mobility management, emission accounting, data-driven policy, urban innovation, hyperlocal data, environmental awareness