Wisconsin Institute of Urology

The Wisconsin Institute of Urology (WIU) is the largest independent urology practice in Wisconsin, providing comprehensive care across multiple locations, including Neenah, Oshkosh, Fond Du Lac, and Waupaca. In August 2025, it was announced that ThedaCare, a not-for-profit health system, acquired the Wisconsin Institute of Urology to enhance and preserve access to urological services in the region as the population ages.

The institute offers a wide array of services covering general and specialized urology. Treatments are available for conditions such as prostate disorders, kidney stones, urinary tract infections, and various urologic cancers affecting the prostate, kidneys, and bladder. The practice serves all ages and provides specialized care including pediatric urology, male sexual health, and female incontinence. To deliver care, WIU utilizes advanced surgical technologies like minimally invasive laparoscopic and robotic surgery, which can lead to less scarring and faster recovery times. The medical team consists of board-certified urologists and advanced practice providers with extensive combined experience. For patient convenience, the institute also features an in-office dispensary for commonly prescribed medications.

The business operates as a specialized medical group practice that generates revenue by providing urological diagnostics, treatments, and surgical procedures. Patients can be referred or seek care directly, and the institute partners with programs like CareCredit to offer financing options for treatments. The practice model includes the Wisconsin Institute of Surgical Excellence (WISE), an ambulatory surgery center that provides a cost-effective alternative to hospital-based surgery with benefits like reduced infection risk and a more comfortable patient environment.

Keywords: urology, men's health, women's health, pediatric urology, urologic oncology, robotic surgery, kidney stones, prostate disorders, incontinence, laparoscopic surgery