wireWAX
The interactive video tool for creating engaging video experiences.
| Date | Investors | Amount | Round |
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| - | investor investor investor | €0.0 | round |
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| N/A | €0.0 | round | |
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| Total Funding | 000k | ||
Founded in 2009 by Steve Callanan and Dan Garraway, wireWAX emerged from their shared background in television production, engineering, and development. Callanan, who had experience as a TV producer, identified a market need while creating branded content for lifestyle products; viewers had no direct way to purchase items they saw in videos. This led to the creation of a platform designed to make video content as interconnected and accessible as other information on the web.
wireWAX provides a cloud-based software tool that enables users to create interactive and shoppable videos. The platform utilizes a combination of AI-powered computer vision and motion-tracking technology to allow creators to add clickable hotspots to people and objects within a video. These hotspots can be enriched with links, images, text, and dynamic applications, transforming passive viewing into an active experience. Key features include in-video navigation, chaptering, branching narratives, camera switching, and 360-degree experiences. This functionality turns standard videos into immersive product demos, e-commerce opportunities, and engaging educational modules.
The company's business model is subscription-based, with tiered pricing aimed at enterprise clients and smaller brands. Its primary clientele includes brands, creative agencies, and broadcasters. Over the years, wireWAX has attracted high-profile clients such as Disney, P&G, Walmart, Google, and Nike. In a significant milestone, the company was acquired by Vimeo in late 2021, a strategic move to integrate wireWAX's interactive technology into Vimeo's broader all-in-one video software solution. This acquisition signaled a wider industry acknowledgment of the growing importance of interactive video for driving audience engagement and business outcomes.
Keywords: interactive video, shoppable video, video technology, computer vision, AI in video, motion tracking, video engagement, clickable video, video hotspots, e-commerce video, immersive video, video marketing, video analytics, SaaS, content creation tools, digital advertising, user engagement, video commerce, video branching, 360-degree video