Wired Beans

Wired Beans Inc. operates with a dual business structure, combining digital commerce solutions with artisanal product creation. Founded in Sendai City in October 2009 by Hiroshi Miwa, the company aims to connect traditional Japanese craftsmanship with a global audience through digital platforms. The firm's headquarters are located in Sendai, with an IT base also in Ho Chi Minh, Vietnam.

The company's digital solutions division focuses on providing e-commerce development, maintenance, and operational services. It has a notable specialization in building and supporting e-commerce sites using Salesforce Commerce Cloud for clients in sectors like cosmetics, apparel, and sports brands. This division leverages the experience gained from managing its own in-house brand to offer practical digital commerce solutions to other businesses. Services include a starter package for small to medium-sized businesses, which allows for a quick and lower-cost e-commerce launch on the Salesforce platform, complete with AI-powered personalization features.

The second core of the business is its 'monozukuri' or product creation division. This arm collaborates directly with traditional artisans across Japan to produce modern, handcrafted items. The flagship product line is the “Shōgai o Soitogeru Magu” or “Mug for a Lifetime”. These mugs are produced by various kilns throughout Japan, such as Arita, Mino, and Hagi ware, using local materials but following a single, consistent design. A key feature of these products is the unique “lifetime compensation” policy, which offers a replacement for a broken item, embodying a commitment to both the customer and the artisan. The product range extends to glasses and other tableware, which have received international recognition, including the German Design Award and a Red Dot Design Award.

Keywords: e-commerce solutions, Salesforce Commerce Cloud, digital marketing, Japanese craftsmanship, artisan collaboration, direct-to-consumer, D2C, lifetime warranty, handmade ceramics, traditional crafts, Sendai startup, monozukuri, Arita ware, Mino ware, Japanese design, e-commerce platform, digital transformation, retail technology, customer experience, brand management, tableware, glassware, Hiroshi Miwa, artisan products, business process outsourcing