Wire Stone

Wire Stone operated as a creative marketing agency, originating from its founding in 2000. The firm was established through the merger of five distinct companies: Priscomm, LiveWire Interactive, Digital Effects, Mediaphex, and Talaria Research. This strategic consolidation created a multi-faceted organization from the outset.

The agency specialized in blending technology with creativity to develop enhanced customer experiences and digital marketing solutions. Its core business involved creating integrated campaigns and immersive digital experiences that communicated brand stories. Wire Stone served a client base that included prominent global brands such as Microsoft, HP, PayPal, and eBay. The company's revenue was generated by providing a comprehensive suite of services, including brand positioning, customer research, data-driven insights, marketing strategy, and creative design.

A significant milestone in the company's history occurred on August 9, 2017, when it was acquired by Accenture. This acquisition was a strategic move by Accenture to bolster its Accenture Interactive division, aiming to enhance its capabilities in delivering data-driven, creative, and end-to-end digital customer experiences. At the time of the acquisition, Wire Stone had nearly 200 employees in the U.S., which significantly scaled Accenture Interactive's talent pool in North America. Following the transaction, CEO Dan Lynch continued to lead the agency within the Accenture Interactive structure. The acquisition was part of a larger trend of consultancies expanding into the creative and digital marketing space to compete with traditional agency holding companies.

Keywords: digital marketing agency, creative marketing, customer experience, brand positioning, data-driven insights, marketing strategy, integrated campaigns, Accenture Interactive, digital branding, customer lifecycle marketing, experiential branding, content strategy