Wipster

Wipster operates as a video collaboration and publishing platform, meticulously engineered for marketing and creative content teams to streamline the entire video production lifecycle. The company was founded in 2012 by veteran filmmaker Rollo Wenlock and co-founder Nicholas Green. Wenlock's fifteen years of experience as a motion graphics artist, director, and editor fueled his frustration with the disjointed communication channels common in video projects, sparking the idea for a centralized review and approval tool. The concept for Wipster reportedly came to him when he imagined overlaying comments directly onto a video, much like a layer of glass.

The platform enables teams to collaborate efficiently on video revisions, store assets in a shared multimedia library, publish content across various tools, and analyze performance from a single, unified hub. Wipster's core functionality allows users to upload videos, images, PDFs, and audio files, then share them via private links for feedback. Collaborators can make frame-accurate comments directly on the media, which are then converted into actionable tasks, creating a clear audit trail and simplifying the revision process. Key features include version comparison, which allows for side-by-side review of edits, project workflow stages, and integrations with popular applications like Adobe Creative Cloud, Slack, and Google Drive. The business model is subscription-based, offering tiered plans (Lite, Team, Multi-team, and Enterprise) that vary by storage capacity, features, and the number of users. This structure serves a wide range of clients, from individual creators and small agencies to large enterprises like Microsoft, Les Mills, and the University of Oklahoma, by providing scalable solutions for their specific needs.

Financially, Wipster has secured approximately $1.56 million in funding over several seed rounds, backed by investors such as New Zealand Growth Capital Partners and Ice Angels. This capital has supported the company's growth from a New Zealand-based startup into an international operation with offices in the US. The platform has evolved beyond simple video review to become a comprehensive tool for managing all creative assets, reflecting its mission to facilitate a frictionless and efficient creative process. In 2021, Rollo Wenlock transitioned from CEO to a board role, with Jimmy McGee taking the helm to lead the company's next phase of growth.

Keywords: video collaboration, video review, creative approval, media asset management, post-production workflow, online proofing, video feedback tool, marketing collaboration, creative project management, version control, video publishing, video analytics, digital asset library, remote creative teams, content review platform, video production software, multimedia collaboration, team feedback, agency workflow, video annotation