Winrate

Winrate is a developer of a customer communication platform that operates natively within Slack to streamline collaboration between sellers and buyers throughout the customer lifecycle. The company was founded in 2024 by Steve Travaglini and is headquartered in Reading, MA. Travaglini, a non-technical founder, serves as the CEO and brings extensive sales expertise to the company, having previously been the Chief Revenue Officer at LinkSquares, where he scaled the annual recurring revenue to $50 million. His journey from a Business Development Representative to a CRO in eight years, including a pivotal role at On Shape, has shaped his vision for Winrate.

The platform is designed to improve sellers' win rates by providing tools for better meeting preparation and organization directly within their primary communication tool, Slack. It offers AI-powered pre-call research, consolidating internal data from CRMs and emails with external information from sources like LinkedIn, podcasts, and earnings calls. This allows sales teams, including SDRs, AEs, and CSMs, to access relevant summaries and insights, ensuring they are well-prepared for customer interactions. Winrate provides proactive notifications through Slack, Teams, Email, and SMS to keep sellers informed ahead of meetings. The business model is supported by venture capital, having raised a seed round of $1.25M from investors Service Provider Capital and York IE. The company is part of the York IE Labs program, which provides hands-on support in product development, marketing, and corporate strategy.

Keywords: customer communication platform, Slack-native, sales enablement, meeting preparation, AI-powered research, customer lifecycle management, deal preparation, sales productivity, Steve Travaglini, revenue operations, B2B sales, go-to-market, customer retention, sales collaboration, pre-call research, sales intelligence, York IE, CRM integration, sales technology, customer engagement