Winner's Key

Winner's Key, legally known as Shanghai Jianyiu Education Technology Co., Ltd., operates as a high-end after-school care provider in Shanghai, carving out a niche in the competitive education market. The company was established by a team of Shanghai Jiao Tong University graduates in 2017, with Zhou Xingtian identified as the founder and chairman. His journey into the education sector stemmed from a background in the gaming industry and online education, which informed the company's significant investment in proprietary technology like management systems, cloud-based homework correction, and student databases.

The firm targets primary school students from first to fifth grade, offering a premium, butler-style service that extends beyond simple homework supervision. Its business model is centered on a direct-to-consumer, chain-operated approach, with approximately 30 centers across Shanghai. Revenue is generated through monthly fees, which are around 4,200 RMB during the school year and rise to between 6,500 and 7,000 RMB for holiday periods. This strategy has proven successful, with the company reporting annual revenues exceeding 100 million RMB by serving a focused client base of 2,000 to 3,000 students.

The service portfolio is comprehensive, integrating homework guidance, habit formation, emotional intelligence development, and growth planning. A key differentiator is its proprietary educational framework, which combines the American STEAM concept with a "PPTT four-step time management method" in a modern, multi-functional activity space. The company also utilizes an online point-based system and various developmental games to analyze and foster core abilities in children, such as concentration, creativity, and social skills. Winner's Key has secured significant financial backing through multiple funding rounds, including an angel round in 2017, a 20 million RMB Series A led by Gobi Partners in 2018, and a multi-million RMB Series A+ round in 2019 from investors including Gaosi Education and Source Code Capital.

Keywords: after-school care, premium education, Shanghai, primary school tutoring, homework supervision, child development, STEAM education, education technology, direct-to-consumer education, student management systems, private tutoring, chain-operated education, Zhou Xingtian, Shanghai Jiao Tong University, Gobi Partners, K-12 education services, children's habit formation, emotional intelligence training, after-school programs