Willow

Willow is a digital marketing platform designed to help small and medium-sized enterprises (SMEs) manage their social media presence effectively. The company operates in the digital marketing and social media management market, providing tools and consulting services that ensure users always know what, how, and when to post. Willow's core product includes features such as easy publishing, content inspiration, and clear analytics, which help businesses maintain a healthy social media presence. The platform also offers content curation, allowing users to keep up with influencers and news, and provides educational resources through its Coaching Academy and blog. Willow's business model is subscription-based, generating revenue through monthly or annual fees paid by its clients. The company serves over 500 businesses, helping them streamline their social media activities and improve their digital marketing strategies. Willow has received recognition for its innovative approach, including the Pay it Forward Award 2019 from Imec.istart. Additionally, Google has invested in Willow to ensure its products are accessible to SMEs for efficient digital marketing.

Keywords: social media management, digital marketing, SMEs, content inspiration, analytics, content curation, easy publishing, subscription-based, Coaching Academy, influencer tracking.