
William Hill
Provider of online betting and gambling games.
Date | Investors | Amount | Round |
---|---|---|---|
N/A | €0.0 | round | |
£2.9b Valuation: £2.9b 1.9x EV/Revenue 11.8x EV/EBITDA | Acquisition | ||
Total Funding | 000k |

GBP | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
---|---|---|---|---|---|---|---|
Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
% growth | 1 % | (1 %) | 2 % | (2 %) | (16 %) | 16 % | 13 % |
EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
% EBITDA margin | 22 % | 34 % | 16 % | 10 % | 5 % | 16 % | 18 % |
Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
% profit margin | 10 % | (5 %) | (44 %) | (2 %) | 4 % | 6 % | 7 % |
EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Equity research estimates
William Hill's story begins in 1934, founded by its namesake, William Hill, during a time when gambling was illegal in Britain. Hill, a visionary in the betting industry, started the company as a postal and telephone betting service, circumventing the legal restrictions of the time. His innovative approach laid the foundation for what would become one of the most recognized names in the gambling industry.
Over the decades, William Hill expanded its operations, opening its first betting shop in 1966 after the legalization of betting shops in the UK. This move marked a significant turning point, allowing the company to establish a physical presence and grow its customer base.
In 2002, William Hill went public, listing on the London Stock Exchange, which provided the capital needed for further expansion. This period saw the company embracing the digital revolution, launching online betting services to cater to a growing market of internet-savvy customers.
The company's journey took another significant turn in 2020 when it was acquired by Caesars Entertainment, a major player in the casino and entertainment industry, for £2.9 billion. This acquisition was a strategic move to strengthen Caesars' digital presence and leverage William Hill's expertise in sports betting.
Today, William Hill stands as a testament to the enduring appeal of betting and gaming, having evolved from a small operation into a global powerhouse in the gambling industry. Its journey reflects the broader changes in the industry, from legal challenges to technological advancements, and highlights the importance of adaptability and innovation in maintaining relevance in a competitive market.
Tech stack
Investments by William Hill
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