WILLFU

WILLFU Inc. operates a business school in Japan focused on providing practical entrepreneurship education for students and working adults. The company was founded on June 6, 2013, by Kentaro Kuroishi. Kuroishi, a graduate of the University of Tokyo's Faculty of Law, previously worked at Recruit Co., Ltd., where he gained experience in sales, consulting, and new business strategy and launch. His background and a win at a business contest hosted by CyberAgent inspired him to establish WILLFU to foster a culture where starting a business is a viable and accessible option.

The firm offers programs, such as the "WILLFU STARTUP ACADEMY" for students and the "WILLFU Social-jin Koza" for adults, designed to equip participants with essential management skills through the hands-on experience of launching actual businesses multiple times during the course. The curriculum covers learning management principles and then applying them by creating and executing business plans, culminating in revenue generation. Initially targeting university students, the programs have expanded to include a wider audience of working professionals. The business model is based on tuition fees for these comprehensive programs, though specific pricing is typically disclosed upon inquiry.

WILLFU operates as a subsidiary of Antore Co., Ltd. following an acquisition in April 2021, a move intended to support a broader range of aspiring entrepreneurs across all generations. The company has supported over 4,000 participants and maintains a strong network of graduates, mentors, and corporate partners, including CyberAgent and LIFULL.

Keywords: entrepreneurship education, business school, startup academy, practical business skills, new venture creation, student entrepreneurs, business launch program, Kentaro Kuroishi, Japanese startups, management skills training, business plan execution, Antore, founder education, startup support, business coaching