Wile

Wile operates in the women's health and wellness sector, specifically targeting the needs of women aged 40 and over who are navigating perimenopause, menopause, and other midlife hormonal changes. The company was established in 2021 by co-founders Gwendolyn Floyd (CEO), Corey Scholibo (COO), and Julie Kucinski (CMO), along with actress and activist Judy Greer. The founding team brings together complementary experience; Floyd and Scholibo are serial entrepreneurs with backgrounds in conscious brand creation, while Kucinski is a branding and marketing expert in consumer goods. The inspiration for Wile stemmed from the founders' recognition of a significant, underserved market and a desire to combat the lack of information and cultural dismissal of women in this life stage.

The company's business model is centered on the direct-to-consumer sale of its products via its e-commerce website, supplemented by strategic retail partnerships. Wile's revenue is generated through the sale of plant-based supplements, tinctures, and functional drinks. A key milestone was a $3 million pre-seed funding round in May 2022, led by Serena Ventures, which facilitated a major retail launch with Whole Foods Market. This partnership placed Wile's products on a national stage, making solutions for perimenopause more accessible. In May 2024, Wile was acquired by the Austin-based company Nameless CPG, with Wile's investors receiving a stake in the acquiring entity.

Wile's product line is formulated in partnership with naturopathic doctors and research scientists, using plant-based ingredients, adaptogens, and phytoestrogens drawn from naturopathic and traditional Chinese medicine. The products address a range of issues including stress, mood fluctuations, hot flashes, sleep disturbances, and cycle regulation. The offerings are designed to be mixed and matched, allowing customers to create a personalized regimen. The core value proposition is providing clinically backed, natural alternatives for women who are often seeking over-the-counter solutions rather than hormone replacement therapy. By focusing on what it calls the "grown" stage of life, Wile aims to provide effective, destigmatized solutions and foster a sense of community and empowerment.

Keywords: perimenopause supplements, hormonal wellness, women's health 40+, menopause support, plant-based supplements, femtech, naturopathic medicine, adaptogens, stress relief supplements, women's wellness brand, midlife health, hormonal balance, phytoestrogens, Judy Greer, Gwen Floyd, Corey Scholibo, Serena Ventures, functional drinks, women's tinctures, hot flash relief, mood support, natural hormone support, Nameless CPG, female-founded