Wild East Group
Wild East Group helps brands build and manage business development opportunities.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
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Wild East Group, legally known as Wild East Brands Private Limited, is a business and brand development agency operating in the dynamic Indian market. The firm was founded in 2010 by Sid Shah, who brought experience from roles at Brand Sense Partners and Deloitte Consulting. Shah identified a gap in India for commercializing celebrity intellectual property and established the company to build new business opportunities for a portfolio of high-profile clients.
The company's business model centers on creating value and new revenue streams for established brands and personalities through strategies like brand extensions, licensing, joint ventures, and equity deals. This involves analyzing a brand's asset value and launching new ventures that positively impact the client's bottom line. The agency serves a clientele that includes prominent celebrities, sports teams, and media houses. Notable projects include developing HRX, India's first homegrown fitness brand with Bollywood star Hrithik Roshan, and managing brand merchandising for the Kolkata Knight Riders cricket team and Yash Raj Films.
In September 2014, Wild East Group merged with Exceed Entertainment, a leading entertainment management firm. This move was designed to combine Wild East's brand equity and development skills with Exceed's expertise in celebrity management and brand monetization. Following the merger, Wild East Group continued to operate independently within the Exceed Entertainment group of companies, with founder Sid Shah stepping down from a leadership role to serve as an advisor before eventually moving to BCG Digital Ventures. The company was formerly angel-backed, with investors including Mumbai Angels, before its acquisition.
Keywords: brand development, brand licensing, celebrity endorsements, brand extension, intellectual property commercialization, business development India, brand strategy, sports merchandising, entertainment management, celebrity brand management, brand consulting, corporate branding, strategic partnerships, media services licensing, Hrithik Roshan HRX, Kolkata Knight Riders, Yash Raj Films, Sid Shah