Wikiloc Outdoor

Established in 2006 by founders Jordi Ramot and Montserrat Jordi, Wikiloc Outdoor has carved a significant niche in the outdoor activity and navigation market. Headquartered in Girona, Spain, the company originated as a bootstrapped venture, a testament to its sustainable growth model from its inception. A pivotal moment in its financial trajectory occurred in June 2023, when Miura Partners, a private equity firm, acquired a 40% stake for an undisclosed amount, signaling a new phase of accelerated international expansion and product development. The founders retain a majority stake and continue to lead the company's strategic direction.

Wikiloc operates on a freemium business model, providing a platform for a global community of outdoor enthusiasts. The core of its business is a user-generated content platform where individuals can discover, share, and follow trails for over 80 activities, including hiking, cycling, running, and skiing. As of early 2025, the platform boasted a massive repository of over 60 million trails and a user base of 16 million people across 190 countries. Revenue is primarily generated through its premium subscription service. While the base application and trail discovery are free, a yearly subscription unlocks advanced features. These premium functionalities include offline map downloads for areas without data coverage, live location sharing for safety, sending routes to GPS devices and smartwatches (including Garmin, Suunto, and Wear OS devices), advanced search filters, and 3D map visualization.

The platform's primary strength lies in its vast and authentic community-driven content. Users can record their own routes complete with GPS tracks, waypoints, photos, and descriptions, creating a rich and detailed database. This crowdsourced approach ensures a constantly expanding and diverse selection of trails worldwide. The service is accessible via its website and mobile applications for both iOS and Android. Beyond individual subscriptions, Wikiloc also offers route promotion opportunities for organizations, diversifying its income streams. Having demonstrated profitability with a reported €2 million net profit on €5 million in revenue in 2021, the company has shown a scalable and robust financial structure.

Keywords: outdoor navigation, trail mapping, GPS tracking, hiking app, cycling routes, user-generated content, freemium model, subscription service, outdoor activities, route planning, community platform, offline maps, live tracking, wearable integration, international expansion, Miura Partners, Jordi Ramot, Montserrat Jordi, adventure travel, trail sharing, Girona, Spain