Wiggle Room

Wiggle Room

Digital tools supporting family childcare business operations.

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Wiggle Room is a public benefit corporation that develops a childcare management platform to support the sustainability and growth of family childcare businesses. The company, based in Brooklyn, New York, offers digital tools designed for enrollment automation, administrative support, and financial tracking. This enables family childcare providers, particularly in underserved and low-income communities, to achieve greater operational stability and improve access to early education. The platform also serves as a network for parents, connecting them with licensed daycare programs and offering a 'Care Concierge' service for personalized care planning.

The company was founded by Jaime-Jin Lewis and Edwina Coburn-Spriggs, an idea conceived during the Blue Ridge Labs Fellowship. Lewis, who serves as CEO, was motivated to create a better childcare system that raises wages for the workforce and expands access to affordable care for low-income parents. Wiggle Room has participated in the Catalyst Incubator and received support from The Workers Lab and funding from The Robin Hood Foundation. In 2021, the company won a $200,000 prize from The David Prize initiative to further its mission.

Wiggle Room's business model is centered on providing its software and services to both childcare providers and employers. For providers, it offers tools to streamline enrollment and payment collection processes. For employers, it provides a flexible childcare benefits package for their employees, which includes access to a nationwide daycare search platform and dynamic scheduling tools. The company targets family childcare providers and working parents as its primary customers.

Keywords: childcare management platform, family childcare businesses, administrative support, enrollment automation, financial tracking, early education access, public benefit corporation, daycare network, flexible childcare benefits, care concierge, low-income communities, Jaime-Jin Lewis, social entrepreneurship, care economy technology, employer childcare benefits, daycare operations, edtech, SaaS

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