SPORTTOTAL (Formerly Wige Media AG)

The story begins in 1979 with Wige Media AG, a German company that became a significant player in sports broadcasting. For years, its bread and butter was high-end television production, especially for motorsports, providing services for iconic races and even Formula One. The company established itself as a technical and logistics specialist for major sporting events. On November 7, 2000, the company went public, listing on the stock exchange. A pivotal shift occurred in late 2016 when the company, under the leadership of CEO Peter Lauterbach, launched a new digital platform: sporttotal.tv. This venture aimed to stream amateur football matches using special, fully automated camera technology. Recognizing this platform as the primary driver for future growth, the company made a bold move. In July 2017, Wige Media AG was officially renamed SPORTTOTAL AG, aligning the entire corporate identity with its new digital-first strategy. This new chapter focused on equipping lower-league clubs with AI-powered cameras, making live broadcasts accessible and affordable for a market largely ignored by mainstream media. The strategy was bolstered by a 10-year framework agreement with the German Football Association (DFB) and partnerships with major brands. However, the journey wasn't without its challenges. In March 2025, after struggling to secure necessary capital and facing delays in international projects, SPORTTOTAL filed for insolvency to restructure and continue operations.