Wicket Labs
Only audience insights platform to unify key data from the entire video ecosystem for actionable kpis.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
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Wicket Labs, founded in 2016, developed an audience insights platform tailored for the media and entertainment industry. The company was established in Seattle, Washington, by co-founders Marty Roberts, Ian Blaine, and Eric Knutson. The founding team leveraged its veteran experience in cloud computing and the online video market, with Roberts and Blaine having previously worked together at thePlatform, which was acquired by Comcast in 2006. This background provided them with deep relationships and a nuanced understanding of the challenges faced by TV studios, OTT services, and distribution networks.
The firm's core product was the Wicket Scorecard, a SaaS platform designed to help video providers make data-driven decisions. It addressed the challenge of siloed data by integrating various sources to provide a comprehensive view of audience behavior. The platform supplied analytics on customer acquisition, engagement, retention, and the overall audience lifetime value. Key features included subscriber cohort analysis, viewer behavior trends, and performance metrics that allowed clients to understand content effectiveness and reduce subscriber churn. A distinctive element was the Customer Happiness Index (CHI) score, a proprietary metric to measure the relationship strength between a viewer and a video service.
Operating on a B2B model, Wicket Labs catered to over-the-top (OTT) streaming services, including those with subscription VOD, ad-supported, and TV-everywhere models. The business generated revenue by providing its analytics software to these media companies, enabling them to optimize content strategy, marketing efforts, and ultimately, grow revenue. After raising approximately $7 million from investors like Madrona Venture Group, WestRiver Group, and Divergent Ventures, Wicket Labs was acquired by Brightcove (NASDAQ: BCOV) on February 2, 2022. Following the acquisition, the technology and the entire Wicket Labs team were integrated into Brightcove's product and engineering organizations to enhance its video intelligence capabilities.
Keywords: audience insights, video analytics, OTT analytics, subscriber analytics, customer lifetime value, media analytics, Wicket Scorecard, content analytics, viewer engagement, subscriber retention, data-driven video, CHI score, Marty Roberts, Ian Blaine, Brightcove acquisition, streaming analytics, video intelligence, cohort analysis, customer churn analysis, online video platform