WiASSUR

WiASSUR operates as a digital insurance brokerage firm, strategically positioned within the Moroccan and broader African financial services landscape. The company was established to modernize the insurance purchasing process for both individuals and businesses.

The firm was co-founded by Hamza Essounani and Ismail El Loutfi. Hamza Essounani, serving as the CEO, brings a background in audit and financial advisory, having worked with firms like PwC. This experience in financial analysis and risk management provides a strong foundation for navigating the complexities of the insurance market. Ismail El Loutfi, the company's COO, has a complementary background in business development and strategy, contributing to the operational and growth aspects of the brokerage.

WiASSUR's business model is centered on providing a comprehensive platform that simplifies the comparison and acquisition of insurance products. The company partners with a network of insurance carriers to offer a wide range of coverage options, including health, auto, home, and professional liability insurance. Revenue is primarily generated through commissions paid by the insurance companies for each policy sold through the platform. This model allows them to offer advisory services to clients without direct fees, aligning their success with the client's purchase decision.

The company's core service is a digital platform that enables clients to receive personalized insurance quotes from multiple providers. This allows for transparent price and coverage comparisons, empowering customers to make more informed decisions. By digitizing the traditional brokerage process, WiASSUR reduces the time and complexity associated with securing insurance. The platform serves a diverse clientele, from individual consumers seeking personal coverage to small and medium-sized enterprises (SMEs) requiring tailored business insurance solutions. The company is focused on the Moroccan market with ambitions for expansion across Africa, targeting a growing digitally-savvy population.

Keywords: insurance brokerage, insurtech, financial services, digital platform, Morocco, Africa, policy comparison, personal insurance, business insurance, risk management