Whooz Cooking

Whooz Cooking operates as a marketplace connecting consumers with a network of independent home and artisanal chefs. The platform is primarily focused on corporate clients, offering catering services for offices with customizable meal plans that accommodate various dietary needs and preferences. For individuals and students, it provides authentic, homemade meals delivered to their homes, with options for single orders or subscription plans.

Launched in 2021 and based in Boston, the company's business model centers on empowering local culinary entrepreneurs, a significant portion of whom are women, by providing them with the necessary digital infrastructure for marketing and delivery. Chefs on the platform undergo a vetting process, which includes possessing food handler certification and business liability insurance, to ensure compliance with safety standards. Whooz Cooking generates revenue by charging a commission on meals sold through its platform.

The service offers a wide variety of international cuisines, such as Indian, Venezuelan, and Ukrainian, emphasizing authenticity and cultural storytelling through food. Clients can select from over 20 cuisines, and the company's curators develop customized menus based on the client's specifications, including headcount and dietary restrictions. The platform aims to disrupt the traditional food industry by providing a viable market for chefs to operate without the large capital investment required for a brick-and-mortar restaurant.

Keywords: food marketplace, corporate catering, artisanal chefs, home-cooked meals, culinary entrepreneurs, meal delivery, international cuisine, office lunch service, food platform, community chefs