Who@

Who@, operating as niceleads.com, is a business networking platform designed to facilitate confidential connections between professionals. The service addresses the common frustration of inefficient networking by matching members based on mutual criteria, functioning on a 'quid pro quo' basis where users help others who can in turn help them.

The platform was founded by Donal Daly, a serial technology entrepreneur with a history of creating and selling successful software companies. His career, beginning in 1986 with an AI software firm, has consistently focused on applying technology to solve business problems and enhance human performance. Daly's extensive experience includes founding five companies prior to his latest ventures, such as Altify, a sales software company acquired for a reported €76 million in 2019. His background in electrical engineering and early work in AI for the financial services industry underscore a long-standing theme of structuring knowledge and using technology to simplify complex processes for users. This foundational principle is evident in NiceLeads' approach to networking.

NiceLeads targets professionals seeking to bypass time-consuming networking efforts to connect directly with relevant individuals at specific companies. The business model is centered on a membership structure where the core value proposition is the efficiency and relevance of the introductions it enables. The platform operates in the professional networking market, aiming to provide a trusted environment free from the unsolicited connection requests common on other platforms. By ensuring that connections are based on pre-set needs and a willingness to reciprocate, NiceLeads aims to change how valuable business relationships are formed.

Keywords: professional networking, business connections, lead generation, Donal Daly, quid pro quo networking, B2B networking, professional matching, confidential networking, strategic introductions, executive networking, peer-to-peer networking, targeted networking, sales leads, business development, networking platform