WHITE CROSS

WHITE CROSS Inc., a Japanese IT firm, operates a digital platform for the dental care industry. Founded in March 2015 by CEO Masahiro Akashi, the company aims to enhance the societal value of dental care by connecting dental professionals. Akashi, who comes from a family of dentists and is a dentist himself, also holds an MBA from UCLA Anderson School of Management. His background in dentistry, combined with business management expertise, underpins the company's direction.

The firm's primary offering is WHITE CROSS, a membership-based media platform for dental professionals, including dentists, dental hygienists, and dental technicians. This service provides access to a wealth of information, covering clinical techniques, practice management, industry news, and event schedules. The business generates revenue through its platform, which includes advertising and marketing services, and also operates a recruitment service for dental professionals. Another key service is WHITE CROSS Live, which streams dental clinical and management seminars. For dental staff such as hygienists and assistants, the company runs dStyle, a media outlet that combines professional information with a focus on fashion.

Significant milestones for the company include the launch of the WHITE CROSS platform in March 2016 and WHITE CROSS Live in June 2017. The company has successfully secured funding from notable investors, including Nissei Capital, SMBC Venture Capital, Itochu Corporation, and Lion Corporation, which has supported its growth and service expansion. In 2018, the company was recognized with the "EY Innovative Startup 2018" award.

Keywords: dental professional platform, oral health IT, dental media, Masahiro Akashi, dental practice management, dental news, dental technology, Japan, dental recruitment, clinical dental information, dStyle, WHITE CROSS Live, dental seminars, dental hygienist resources, continuing dental education, dental industry Japan