Whistle Express Car Wash

Whistle Express Car Wash is a fast-growing operator of express car washes, primarily located in the Southeast and Midwest of the United States. The company was founded in 2014 by Frank Bennett and Brooks Moye, who combined two express car wash brands, Camel Premium Express Car Wash and The Wave Car Wash, to create what was then known as Magnolia Wash Holdings. Based in Charlotte, North Carolina, the company has pursued an aggressive growth strategy through the acquisition of independent, locally-owned car washes and the construction of new sites.

In December 2023, under the leadership of CEO Jose Costa, who joined in May 2022, the company rebranded its extensive network of over 100 car washes under the single name, Whistle Express Car Wash. This consolidation aimed to create a consistent brand experience for customers across all locations. A majority investment from Oaktree Capital Management in 2023 has fueled this accelerated expansion. A landmark deal occurred in 2025 when Whistle Express acquired Driven Brands' Take 5 Car Wash, a transaction that more than tripled its footprint and made it the largest express car wash company in the U.S. with over 530 locations in 23 states.

The business model centers on providing a quick, high-quality, and technology-driven car wash experience. Revenue is primarily generated through single wash purchases and, more significantly, through its Unlimited Wash Club Membership program. This subscription-based model allows customers to wash their vehicles as often as once a day for a flat monthly fee, a model that pays for itself in about two washes. Whistle Express emphasizes a premium on-premise experience, offering free amenities such as high-powered vacuums, microfiber towels, and mat washing stations. The company utilizes technology like a mobile app for managing memberships and earning rewards, and modern tunnel equipment that conserves water.

Keywords: express car wash, unlimited car wash membership, car care, vehicle cleaning, automotive services, car wash chain, subscription car wash, Oaktree Capital Management, Jose Costa, Magnolia Wash Holdings, Southeastern US car wash, Midwestern US car wash, car wash acquisition, automated car wash, drive-thru car wash, fleet services, vehicle maintenance, car detailing, eco-friendly car wash, water reclamation