WhipFlip

WhipFlip operates an online platform designed to streamline the process for individuals selling their used cars. Founded in 2021 by Roger Clappe, the company is headquartered in Wilmington, Delaware. Clappe, a lifelong Delaware resident with a background in automotive technology and sales, drew inspiration from services like DoorDash and Amazon Prime to create a more convenient car-selling experience. He previously contributed to the U.S. expansion of WeBuyAnyCar.com and held roles at Creditsafe USA and TradeRev, experiences that informed his approach to building WhipFlip.

The company's primary service allows car owners to receive an instant offer on their vehicle through its website or mobile app. Users provide basic information and upload photos, which a proprietary AI tool uses to assess the vehicle's condition and generate a quote in minutes. This technology analyzes millions of data points, including damage, to provide an accurate offer. If the owner accepts, WhipFlip dispatches a "Car Concierge" to their location to inspect the car, complete paperwork, and issue payment on the spot. This direct-to-consumer model eliminates the need for sellers to visit dealerships or interact with multiple potential buyers. The company handles the vehicle pickup free of charge. The entire process, from getting an initial offer to completing the sale, can take as little as five minutes.

WhipFlip's business model is centered on buying cars from the public and then reselling them to a network of dealers and wholesalers. Revenue is generated through the markup on these vehicle sales. For its dealer partners, WhipFlip offers a platform called WhipFlip Xchange. This B2B service provides dealers with access to a consistent inventory of consumer-sourced vehicles. Dealers pay a flat monthly subscription fee to access the Xchange marketplace, where they can purchase cars to replenish their lots or sell unwanted trade-ins and aged inventory. The platform also includes a real-time appraisal tool that dealers can use to help with their own trade-in negotiations.

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