WhenFresh
The UK's Residential Property Data Bureau - providing data & solutions to UK Lenders, Insurers & other Big Data users.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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WhenFresh has carved out a distinct niche for itself within the UK's property technology sector, positioning itself as a comprehensive residential property data bureau. The firm was brought to life in 2012 through the collaboration of Alan Dean and Mark McNulty. Dean, serving as the company's Technical Director, brings a rich background in software and product development to the table. McNulty, the CEO, complements this with his extensive experience in marketing and business development, creating a well-rounded leadership team to steer the company's strategic direction. This fusion of technical acumen and market-facing expertise has been a cornerstone of their operational strategy.
The company directs its services towards a high-stakes clientele, including prominent UK banks, mortgage lenders, insurance firms, and governmental bodies such as local authorities and the Bank of England. Its core business revolves around supplying a vast array of data crucial for these institutions' decision-making processes. Revenue is generated by providing access to this data through a subscription-based model centered on its proprietary API. This API acts as a single, streamlined gateway to over 200 disparate data sources, encompassing private, proprietary, and public datasets.
Through this single integration, clients can instantly access a wealth of information. This includes detailed property attributes, risk and peril assessments, environmental data, geospatial information, market trends, climate-related risks, ESG metrics, and property valuations. For the insurance industry, the platform can pre-fill home insurance forms by merely using a property address, significantly streamlining the quotation process. Similarly, in the mortgage sector, the data facilitates remote property valuations and informs lending decisions. The company's value proposition lies in its ability to aggregate and deliver a massive, complex web of property-related data in a simple, accessible format, thereby enhancing efficiency and accuracy for its clients.
Keywords: property data, residential analytics, data bureau, PropTech, risk assessment, mortgage decisioning, insurance technology, geospatial data, property valuation, API