Whatsonwhen
Now part of Alphabet, event guide services platform offering travel and entertainment content solutions, and more.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
Related Content
Whatsonwhen.com was a global events and attractions website originally launched in 1999. The platform operated as a comprehensive resource for travelers, providing listings for a vast range of events worldwide, which could be browsed by city, region, or month. Its core business involved supplying specialized content to major players in the travel industry.
The company's business model centered on content syndication and partnership. It acted as a content feed and service provider for an impressive roster of high-profile travel and consumer brands, including British Airways, Hilton Hotels, Lastminute.com, Travelocity, Expedia, Eurostar, USA Today, and BAA. By integrating its data, which included destination guides, event listings, mapping, and weather information, into its clients' platforms, Whatsonwhen enhanced their customer offerings. This B2B service model was a key revenue driver, with clients increasingly investing in content creation over traditional pay-per-click advertising to engage users.
A significant milestone in the company's history was its acquisition by the U.S.-based publishing company John Wiley & Sons in 2007. Following the acquisition, Whatsonwhen underwent a major relaunch, its first in six years, with a new focus on multimedia content and mapping tools. This overhaul included the addition of 500 new destination guides, the integration of Google Maps mash-ups, and the inclusion of originally produced videos and photography, significantly ramping up the site's activity and value proposition. In a strategic move to expand its service capabilities, Whatsonwhen secured a deal in 2008 to provide hosting services and online travel client management for Columbus Travel Guides' clients.
Keywords: global events guide, travel content syndication, whatsonwhen.com, online travel content, event listings database, destination guides, travel industry supplier, John Wiley & Sons acquisition, B2B travel services, multimedia travel content, travel mapping tools, Lastminute.com content provider, British Airways content partner, Expedia content feed, event data API, online attraction directory, travel technology, digital travel media, content specialist, USA Today travel content, corporate travel resource