What's Next Partners
Company aggregating all communication skills in consulting, marketing and advertising.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
What's Next Partners (WNP) is a French digital brand and marketing consultancy established in 2011. The firm was founded by Guy Chauvel, who brought extensive industry experience from prior roles as EVP of J.W.T. and CEO of Europe at Havas. His vision was to create an agency that could adeptly integrate diverse marketing expertises to optimize client investments and stay ahead of technological shifts.
The company positions itself not as a traditional advertising agency, but as a strategic partner that solves business problems through marketing, communication, and innovation. WNP serves ambitious brands at an inflection point, offering solutions beyond "business as usual." Its client roster includes major national and international advertisers such as Danone, Meetic Europe, LVMH, and La Poste. The business model is centered on providing integrated, data-powered strategies to build strong brands and drive growth. Revenue is generated by delivering a comprehensive suite of services that cover the entire marketing value chain.
WNP's core services include data-powered strategy, integrated communications, and creative content production. The agency was a pioneer in offering an integrated marketing approach, ensuring fluid and coherent brand experiences across all touchpoints. Its service portfolio is extensive, featuring consumer intelligence, creative advertising, digital content production, social media management, influence marketing, and AI-enabled CRM and data analytics. A key division, WNP Studios, leverages technology to produce and optimize content for various platforms efficiently. In a significant milestone, WNP was acquired by the global marketing network Stagwell in February 2024 to become the first co-branded member of the Anomaly Alliance, a move designed to accelerate international expansion and enhance its service capabilities for large European accounts.
Keywords: digital marketing consultancy, integrated communications, brand strategy, data-powered marketing, creative content, CRM, social media management, influence marketing, consumer intelligence, brand consulting, marketing innovation, digital advertising, data analytics, strategic planning, WNP Anomaly, Stagwell, Guy Chauvel, French marketing agency, European advertising