Weszło.com
Polish digital media group for sports commentary.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Acquisition | |
| Total Funding | 000k | ||
Weszło.com is a Polish media and sports group established in 2008 by journalist and entrepreneur Krzysztof Stanowski. Initially launched as a football-focused web portal, it was recognized for its sharp, opinionated, and often controversial commentary, with authors, including Stanowski himself, remaining anonymous in the early years. Stanowski, who began his journalism career at age 14 with "Przegląd Sportowy," revealed his identity as the founder in 2011.
Over the years, the platform expanded its scope beyond Polish football to include coverage of major European leagues, interviews, and columns from notable sports figures. The business model relies on advertising and sponsored content, particularly from the betting industry. This strategy led to the creation of multimedia content and specialized sub-sites to open new avenues for marketing partnerships. The Weszło Group grew to encompass several ventures, including the internet radio station Weszło FM (2018-2022), the KTS Weszło football club, a site for youth football (junior.weszlo.com), and a travel agency for sports events (Weszło Travel). While some projects like an esports site were discontinued, the core portal remains a significant player in Polish sports media, attracting a large user base.
The company's primary audience consists of Polish sports fans, with a significant portion accessing content via mobile devices. To address this, the platform underwent a major redesign to modernize its interface and improve mobile performance, which resulted in a substantial increase in monthly unique users. Weszło operates in the competitive Polish digital media market, positioning itself as an influential, though sometimes polarizing, voice against larger portals. In 2025, Krzysztof Stanowski announced plans to sell 80% of his shares in the group.
Keywords: Polish sports media, football news, sports journalism, Krzysztof Stanowski, online sports portal, KTS Weszło, sports commentary, European football, betting tips, sports content, digital media, Polish football, Weszło Group, sports analysis, sports interviews