West Creek

West Creek Financial was a financial technology company that provided lease-to-own and financing options for retailers. The company's business model was centered around offering point-of-sale financing to customers, allowing them to make purchases and pay for them over time. This service was particularly aimed at customers who may not qualify for traditional credit, thereby expanding the customer base for retailers. West Creek Financial generated revenue by charging retailers a fee for each transaction and by earning interest on the financing provided to customers.

In 2021, West Creek Financial was acquired by Rent-A-Center, a well-established company in the rent-to-own industry. This acquisition has allowed Rent-A-Center to integrate West Creek's technology and expand its own financial service offerings. The combined entity now provides a wider range of payment solutions to a broader market, covering everything from furniture and electronics to appliances and jewelry. The company's target clients are retailers of all sizes who want to offer more flexible payment options to their customers.

Keywords: point-of-sale financing, lease-to-own, retail financing, customer financing, financial technology, acquisition, payment solutions, credit, retail, lending