WeShow
closedTargeted video content to global viewers.
| Date | Investors | Amount | Round |
|---|---|---|---|
$5.0m | Series A | ||
| Total Funding | 000k | ||
WeShow emerged in the online video space as an aggregation service designed to address content discovery challenges for viewers. The company was founded in February 2007 by Marcos Wettreich and Bruno Parodi, officially launching its portals in the United States, the United Kingdom, and Brazil in July of the same year. The core of WeShow's business was to curate and categorize video content from a wide array of internet sources, including major platforms like YouTube, Dailymotion, Metacafe, and Google Video.
The business operated by having an editorial team that would select and organize videos into approximately 200 distinct categories, simplifying the search process for users. This model was based on research indicating that viewers often struggled to find specific content amidst the vast and overwhelming volume of videos available online. WeShow's revenue model was likely based on advertising, a common approach for content aggregators attracting high volumes of user traffic. The platform served a general audience of internet users looking for a more structured and curated video-viewing experience. While it was not a social networking site and lacked features like video ratings or comments, it did foster user engagement through a monthly voting feature called the "WeShow Awards".
The company received financial backing from notable investors, including Bob Pitman through The Pilot Group and Bill Sahlman, which facilitated its rapid international expansion. Following its initial launch, WeShow extended its reach by launching websites in France, Germany, and Spain in September 2007, followed by Japan in December 2007 and a dedicated portal for China in January 2008. The service also included "WeShow TV," a feature that highlighted new video content daily, aiming to keep the user experience fresh and engaging.
Keywords: video aggregator, online video, content curation, digital media, Marcos Wettreich, Bruno Parodi, video portal, content discovery, online content, video streaming, internet video, The Pilot Group, Bill Sahlman, WeShow Awards, video categorization, digital content platform, media aggregation, online entertainment