WePlay

WePlay, accessible at weplay.social, is a social gaming platform developed by NirvanaWorld, a company founded in 2020 by Ziad Barkawi, Utkarsh Jain, and Leonardo Stilita.

The founding team brings together a diverse set of skills and experiences. Ziad Barkawi, the CEO, previously worked in investment banking at companies like Centerview Partners and PJT Partners, providing him with a strong financial and strategic background. Utkarsh Jain, the CPO, has experience in product management at major tech firms including Meta, Microsoft, and Amazon, which informs the platform's product development. Leonardo Stilita, the CTO, has a background in software engineering, having worked at companies like Facebook, Google, and Microsoft, giving him the technical expertise to build and scale the platform.

The platform targets the Gen Z demographic by offering a space where users can connect and play casual games with friends. WePlay's central offering is a collection of social games, which are designed to be played in a group setting. One of the platform's key features is its integration with popular social media apps, allowing users to seamlessly invite friends to play. The business operates within the rapidly growing social gaming market, which has seen increased engagement, particularly among younger audiences. While the specific revenue model is not detailed, companies in this space typically generate income through in-app purchases, advertising, or subscription models.

Keywords: social gaming, Gen Z, mobile games, casual games, online community, social platform, multiplayer games, digital entertainment, friend gaming, social connection